Chekkit Text Messaging & SMS Compliance Policy

Last Updated: January 14, 2026

This Text Messaging & SMS Compliance Policy (“Policy”) governs the use of SMS, MMS, and similar messaging services (collectively, “Messaging Services”) made available through the Chekkit platform.

Chekkit provides communications software and infrastructure that enables businesses (“Customers”) to send and receive text messages with individuals (“End Users”). Chekkit does not originate messages, select recipients, or determine message content. Customers are solely responsible for their messaging practices and for compliance with all applicable laws and carrier requirements.

1. Scope of Messaging Services

This Policy applies to all Messaging Services delivered through Chekkit, including but not limited to:

  • Application-to-Person (A2P) SMS and MMS
  • Local, long-code, toll-free, and registered 10DLC numbers
  • Website chat-to-text and missed-call text-back functionality
  • Automated, semi-automated, and manual messaging features

2. Chekkit’s Role as a Platform Provider

Chekkit acts solely as a technology platform and communications intermediary.

Accordingly:

  • Chekkit does not initiate outbound messages
  • Chekkit does not control or approve message content
  • Chekkit does not determine message recipients
  • Chekkit is not the “sender” or “initiator” for purposes of applicable messaging laws

Customers using Chekkit are deemed the originators and senders of all messages and bear full legal responsibility for their messaging activity.

3. Consent to Receive Messages

3.1 Express Consent

By providing a mobile phone number, initiating a text message, submitting a form, engaging with a website chat or messaging widget, or otherwise communicating with a Customer through Chekkit, an End User provides express consent to receive SMS and/or MMS messages from that Customer.

Messages may include:

  • Transactional or informational messages (e.g., appointment reminders, service updates, receipts)
  • Customer service communications
  • Marketing or promotional messages, where permitted by law

Consent is not required as a condition of purchase.

3.2 Customer Responsibility for Consent

Customers are solely responsible for:

  • Obtaining legally sufficient consent prior to sending messages
  • Ensuring consent aligns with the type of messages sent (transactional vs. marketing)
  • Ensuring consent is clear, conspicuous, and properly disclosed
  • Maintaining accurate and complete consent records
  • Ensuring consent has not been revoked prior to messaging

Chekkit provides technical tools to support consent and opt-out management but does not independently verify the legal sufficiency of consent obtained by Customers.

3.3 Timing of Initial Message

If a Customer does not send an initial message within a reasonable period after consent is obtained, Customers are responsible for reconfirming consent in their first message, consistent with carrier and industry best practices.

4. Message Frequency and Timing

Message frequency varies based on the nature of the Customer’s relationship with the End User and the services requested.

Customers are responsible for:

  • Sending messages consistent with reasonable consumer expectations
  • Complying with applicable time-of-day restrictions
  • Avoiding excessive, repetitive, or abusive messaging practices

5. Opt-Out and Unsubscribe Mechanisms

End Users may opt out of receiving messages at any time.

Standard opt-out keywords include, but are not limited to:

STOP, STOPALL, END, CANCEL, UNSUBSCRIBE, REVOKE, OPTOUT, QUIT

Upon receipt of an opt-out request:

  • Messaging must cease immediately
  • A confirmation message may be sent
  • No further messages may be delivered unless the End User re-opts in

Customers must honor all opt-out requests without delay and must not attempt to override or ignore opt-out signals.

6. HELP and Support

End Users may request assistance by replying:

HELP

HELP responses may include:

  • Business identification
  • Contact information
  • Instructions for additional support

For platform-level issues, End Users may contact Chekkit at:

support@chekkit.io

7. Message and Data Rates

Standard message and data rates may apply based on the End User’s mobile carrier and service plan.

Neither Chekkit nor Customers are responsible for carrier-imposed charges.

8. Sender Identification and Transparency

All messages sent via Chekkit must clearly identify the sending business.

Customers are responsible for ensuring that messages:

  • Clearly and accurately identify their business
  • Are not misleading or deceptive
  • Do not impersonate another entity or individual

9. Legal, Regulatory, and Carrier Compliance

Messaging through Chekkit is subject to all applicable laws, regulations, and carrier requirements, including but not limited to:

United States

  • Telephone Consumer Protection Act (TCPA)
  • Federal Communications Commission (FCC) rules
  • CTIA Messaging Principles and Best Practices

Canada

  • Canada’s Anti-Spam Legislation (CASL)
  • Canadian Radio-television and Telecommunications Commission (CRTC) regulations

Carrier and Industry Requirements

  • Mobile carrier filtering and enforcement policies
  • 10DLC, toll-free, and short-code registration requirements
  • Complaint rate, opt-out rate, and spam-filtering thresholds

Customers are solely responsible for compliance with all applicable requirements.

10. Carrier Filtering, Enforcement, and Suspension

Mobile carriers may, at their discretion:

  • Filter or block messages
  • Suspend or terminate messaging traffic
  • Require additional registration or remediation

Chekkit reserves the right to:

  • Suspend or restrict Messaging Services
  • Require corrective action
  • Terminate access for non-compliance with this Policy, applicable law, or carrier requirements

11. Consent Records and Audit Support

Chekkit maintains systems that enable Customers to:

  • Track opt-ins and opt-outs
  • Store timestamps and message metadata
  • Retain consent records even after opt-out

Customers remain responsible for maintaining legally sufficient records to demonstrate compliance when required by carriers, regulators, or courts.

12. Prohibited Use

Messaging Services may not be used to transmit:

  • Unlawful, abusive, harassing, or threatening content
  • Fraudulent, deceptive, or misleading messages
  • Hate speech, obscene material, or content prohibited by law
  • Content that violates carrier policies or industry standards

13. Privacy and Data Protection

Mobile numbers and message data are handled in accordance with Chekkit’s Privacy Policy.

Chekkit does not sell or share mobile numbers for third-party marketing purposes.

Privacy Policy:

https://chekkit.io/privacy-policy

14. Limitation of Liability

Chekkit is not responsible for:

  • Message content created or sent by Customers
  • Consent obtained (or not obtained) by Customers
  • Carrier delivery failures or message filtering
  • Regulatory enforcement actions arising from Customer conduct

15. Policy Updates

This Policy may be updated periodically to reflect legal, regulatory, or operational changes. Updates will be posted on this page with a revised “Last Updated” date.

16. Contact Information

Chekkit

Email: support@chekkit.io

Website: https://chekkit.io